Branding Guide Strategy: The Journey with Reeboks

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Today, In this blog I’m going to take you on a thrilling ride as we embark on the exciting journey of creating a brand from scratch for my new business, Reeboks. We’re going to dive deep into the process, starting with designing the logo and packaging, step by step. So, fasten your seatbelts, and let’s get started with the process of branding.

Following is the Branding Strategy:

Crafting the Brand Brief

Our first destination on this branding adventure is creating a brand brief. This involves examining the competition, mapping out the competitive landscape, and distilling the key elements we want for Reeboks. Our brand brief consists of four critical components:


Our primary aim is to establish an iconic brand with a premium aura that effectively conveys our core values and business purpose. We want our branding to have a broad appeal, primarily targeting a younger demographic while exuding the sophistication that resonates with millennials and parents aged around 34 years old.


We’ve identified our two target demographics: millennial parents and 18 to 25-year-olds. Our challenge is to create a brand that bridges the gap between these two groups.

Brand Values

Reeboks stands for trust, reliability, eco-consciousness, and a rebellious spirit. These values will be reflected in our logo and design system.

Branding Guide Strategy: The Journey with Reeboks

Brand DNA

Our brand DNA is a unique blend: 100% premium, 100% gender-neutral, 70% minimalistic, 50% eco-friendly, and 60% sophisticated. These percentages will shape the foundation of our brand.

Finding Our Place in the Market

Now that we’ve defined our brand brief, let’s take a look at the market. We’re going to position our logo against our competitors to determine where we fit. Our goal is to steer clear of complex and overly intricate designs, as simplicity and memorability are key.

The Logo’s Birth

With the brand brief in our back pocket and market research in mind, we start sketching. I believe in creating logos with meaning, something that resonates with the brand’s essence. After a few hours of sketching, I’ve honed in on a concept: a heart enclosed in a box with an arrow, symbolizing circularity and love. This logo will stand out on its own, and that’s crucial.

The Logo Takes Shape

Now, it’s time to bring our sketch to life using Adobe Illustrator. Building the logo involves a meticulous process, but it’s worth it. We’ve got our grid system in place, and the final logo looks fantastic.

Crafting the Font

The logo is complete, but we can’t stop there. We need to create a font system that complements it. After experimenting with various fonts, we’ve settled on one that aligns perfectly with our brand’s vibe.

The Power of Color

Color plays a vital role in branding. We’ve chosen purple as our primary color, a unique choice in our industry that gives us a regal and premium feel. It’s distinct and memorable, just what we want. Adobe Color helps us fine-tune our color palette, which includes purple, green, and a tertiary color, orange.

Typography and Fonts

Our font system is locked in, and we’ve even customized some letters to make them unique. We’ve decided to use the primary logo font for most of our branding, reserving the secondary font for bolder designs.

Packaging Design

Our packaging is a crucial part of our brand’s identity. We’ve designed 3D mock-ups to visualize how our brand will come to life when customers unbox our products.

Brand Guidelines

We’re wrapping up our branding adventure by creating brand guidelines that lay out how Reeboks should be presented to the world. These guidelines will ensure consistency and a cohesive brand identity.

Bringing It to Life

Lastly, we’re going to showcase how Reeboks will look in the real world. We’ll mock up tote bags, posters, and other marketing materials to bring our brand to life.

And there you have it, the incredible journey of building the Reeboks brand from start to finish. We’ve covered everything from defining our brand’s essence to designing the logo and packaging.

Frequently Asked Questions FAQs

What is a Branding Guide?

A Branding Guide is a comprehensive document that outlines a company’s visual and messaging guidelines to maintain brand consistency.

Why is a Branding Guide important for businesses?

A Branding Guide ensures that all aspects of a brand, from logos to tone of voice, remain consistent, strengthening brand identity and recognition.

What elements should be included in a Branding Guide?

A Branding Guide typically includes logo usage, color schemes, typography, brand values, tone of voice, and guidelines for marketing materials.

How does a Branding Guide benefit marketing efforts?

A Branding Guide streamlines marketing campaigns by providing clear direction, maintaining a cohesive brand image, and enhancing customer trust and loyalty.

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