Today, we’re about to embark on a creative journey that will take our packaging designs from basic to extraordinary! Are you ready to explore the power of the number 5 and how it may help you become a more effective designer? Let’s start it.
The Discovery Call for an Essential Packaging Design.
Every successful packaging design process begins with a crucial step – the discovery call. Imagine we’re working on a packaging project for a fictional forestry brand, and I’ll be playing the role of the client. First, we must comprehend the client’s requirements and interests. Does the packaging need to align with the existing brand style? Are there any specific ideas for the design? Let’s gather as much information as possible to kickstart this journey!
The Strategy Stage
Now that we know what the client wants, it’s time to strategize. Before diving into design work, let’s explore what the competitors are doing with their packaging. By conducting competitor analysis, we can identify opportunities to stand out in the market. I found that most competitors use brown cardboard boxes with one-color branding. This similarity provides us with a chance to create something truly unique.
To get inspired, I spent some quality time on Pinterest, searching for free-flowing packaging designs. It’s essential to shape our design style and direction at this stage. With a solid strategy in hand, we’re all set for the next step!
Sourcing the Die Line Template
One commonly overlooked step is sourcing the die line template. This template shows the layout of the package when it’s flat, helping us plan the design effectively. Fortunately, our client already has a supplier and a die-line template. If you’re ever in a situation where you need to source one, make sure to communicate the details and factor in the additional time and cost.
Designing with Purpose
With all the groundwork laid, it’s time for the most exciting part – the actual design process! I usually start with creating a background around the die line to account for any slight movements during printing.
To align with the brand’s lively personality, I opted for vibrant colors like orange, pink, and cream. Unlike the competitors who keep their boxes neutral, we want to make a bold statement and stand out from the crowd. To add personality and movement, I’ve included illustrations of flowers blowing in the wind. The result is a design that truly captures the brand’s essence.
Final Touches and Text Placement
To add the finishing touches, I’ve placed essential information on the inside flap. This ensures that customers receive instructions on how to care for the flowers as soon as they open the package. The back of the box features a sentence that piques curiosity, inviting the customer to explore the lively world inside.
Finally, I explored various color combinations and settled on either green or orange for the graphics. Which do you believe is more effective? And there you have it – our packaging design journey from discovery to creation! Remember that a carefully designed procedure can elevate your designs and leave a lasting impression on your clients and their customers.
The journey from a basic packaging design to an extraordinary one is not as mysterious as it may seem. By following the five essential stages of a professional packaging design process, we can elevate our designs to new heights and create packaging that truly stands out in the market.
Frequently Asked Questions (FAQs)
What makes a packaging design successful?
Originality, character, and memorability
When should I change my packaging design?
The design could be changed yearly or older depending on the trend
What is the most important aspect of a packaging design?
Visuals & Mascots
What is the main design element in packaging?
The four main elements of packaging are Colours, Visuals, Typography, and Format.